the mennonite story
The objective for the Mennonite Story digital transformation was to gain revenue and pivot to online services during COVID-19. In order to meet these objectives, the Mennonite Story would require a dedicated website that integrated online booking for museum and community tours with payment through their website.
Laura led a team of recent grads and interns through a 6-week sprint to accomplish this digital transformation. The team included; a web designer, social media marketer, copywriter, graphic designer and ux designer.
Nadia Molinari contributed the photography used on the website design. nadiamolinari.com
the mennonites of st. jacobs
1
The goal for the upcoming tourist season is to increase museum visits and community tours through the new online booking platform, growing annual revenue by 33%.
2
Create a website applying a storytelling lens to generate awareness of this unique local community. Design and develop a user-friendly booking platform for tourist visits to the Mennonite Story museum and surrounding Mennonite community of St. Jacobs.
3
To build social media channels in order to promote this popular St. Jacob’s tourism destination. The goal to generate online customer bookings by sustained weekly posts on Instagram and Facebook, established by creating easy-to-use templates.
4
Position the Mennonite Story as the authority on education about the Mennonite culture by starting a blog with monthly posts.
storytelling website
We created this website applying a storytelling lens to generate awareness for this unique multimedia center and Mennonite community. Our team worked alongside the client to design and develop a user-friendly booking platform for tourist visits to the Mennonite Story center and surrounding Mennonite community of St. Jacobs.
multimedia center focus
The Mennonite Story is a multimedia interpretive center describing the lifestyle, culture, and faith of the Old Order Mennonites of the area who still travel by horse & buggy, and the broader Mennonite Church around the world. Audio available in 8 languages: French, Dutch, Arabic, German, Spanish, Mandarin, Korean, Japanese.
The multimedia, wheel chair accessible, interactive center continues to draw over 20,000 visitors from Canada as well as 65 countries from around the world. There are also informative exhibits of photos, artifacts and displays highlighting the history, culture, and religion of Mennonites yesterday and today
new instagram for user-generated stories and photos
To build social media channels in order to promote this popular St. Jacob’s tourism destination. The goal to generate online customer bookings by sustained weekly posts on Instagram and Facebook, established by creating easy-to-use templates. These simple concepts allow the client to easily post user generated content and photos from tourists and visitors.
blogging mennonite history and culture
The objective is to position the Mennonite Story as the authority on education about the Mennonite culture. We have suggested the client start with a monthly blog to bring the story to a wider audience and thereby create more interest and visitor bookings.
The Mennonite Story endeavors to creatively and respectfully share the history and culture of the Mennonite community, while fostering conversation and reflection from a faith perspective.